product intro | filming, editing, directing
Brine Lacrosse
RP3 II Product Introduction

Brine Lacrosse, part of Warrior Sports, designs and manufactures lacrosse equipment at their headquarters in Warren, Michigan. I had the opportunity to work with Brine's marketing team on their product launch video for their RP3 II head.

The new head was designed for offensive players with the assistance of Rob Pannell, a Major League Lacrosse player for the New York Lizards. For the video we interviewed Rob, and the product designer and product manager for the new head. The RP3 II features new technology designed to give players more ball control and flexibility on the field.

The production took place over 2 days for filming the interviews and athlete footage on the field. Thanks to James Cooke with Cooke Productions for the drone and gimbal footage. I then filmed the product shots at my home studio to mix into the final cut.

View the video on Brine's YouTube channel and see more of the product lineup.

RP3 II 30 second version for social media